About
PayOrShare is a combination of a pay- and a sharewall. It enables our clients to convert consumers who are not yet willing to pay into brand ambassadors by sharing the product on their social networks, yielding new customers that will in turn pay or share. The data from the social networks is used to identify our client's most valuable customers. Not just by advertising impact, but specifically by their conversion effectiveness. It also enables our clients to anticipate their consumers' needs by alerting to social, academic, professional or simple interest changes. This allows for efficient reengaging and retargeting. The icing on the cake: PayOrShare is the marketplace where money, social currency and our clients' products are exchanged. Our pricing algorithm calculates the optimal price per product per customer to achieve high saturation in advertising and best possible revenue for the product in total.